Products

Content That Finds Your Clients — Kacie Stephens
For Cleaning Business Owners

Your next client is already searching for you. They just can't find you yet.

Two short, practical trainings that teach you how to get cleaning clients using TikTok, Instagram Reels, and Google — without running ads.

13 Lessons
~2 hrs Total content
$77 Bundle price
Get both trainings Instant access · No subscription
$77

This training is for you if —

📱

You've been posting on social media for months and it's not turning into bookings

📍

You want clients in your area — NDIS, bond, residential, commercial — and you don't know how to reach them online

🎥

You know you should be on camera but you freeze every time you pick up your phone

📅

You want a real system — not random posting, not "just be consistent", not advice from someone who's never cleaned a house

Most cleaners post content for months and never get a single client from it.

It's not because their work isn't good. It's because nobody taught them how content actually works for a service business.

  • → They post before and afters that look identical to every other cleaning account
  • → They use hashtags that stopped working two years ago
  • → They speak to everyone — which means they connect with no one
  • → They have no face, no story, no reason for anyone to choose them over the next result

The cleaners who fill their run sheet using content aren't posting more. They're posting smarter. There's a system behind it — and that's exactly what this training teaches.

This isn't theory. It's what actually worked.

Kacie Stephens built The Big Clean Co on the Mornington Peninsula from the ground up — growing to a team of 20+ cleaners — using content. Not ads. Not referrals alone. Content.

Six years of cleaning content creation. A product brand with over 1 million followers that has generated millions of dollars in revenue. And a system that's been proven in one of the most competitive local service markets in Victoria.

This is the exact system, taught by the person who built it.

20+
Cleaners on the teamBuilt through content, not just ads
6 yrs
Of cleaning content creationThousands of homes. Thousands of videos.
$M+
In revenue generatedKacie — The Big Clean Co
1M+
Followers across platformsKacie — The Big Clean Co
$0
In social ads to build the run sheetOrganic content only

What's inside

Two trainings. One complete system.

Training 1 teaches you what to make and why. Training 2 teaches you how to film it. Together they cover everything from strategy to the moment you hit publish.

01

Content That Finds Your Clients

7 lessons · ~70 minutes · 5 templates + workbook

$47
or bundle for $77

Lessons

  • L1 Stop Posting. Start Being Found.
  • L2 Own Your Niche — Opinion, Rebuttal & Story
  • L3 Keywords, Location & Why Hashtags Are Dead
  • L4 One Video. Every Platform.
  • L5 Google Business Profile — The Closer
  • L6 Consistency Over Perfection
  • L7 What's Next — Content + Relationships

Also included

  • Niche Keyword Bank template
  • Video Hook Swipe File (30+ hooks)
  • Caption Formula template
  • 30-Day Content Calendar
  • GBP Copy template
  • Full workbook with action steps per lesson
02

Filming Content That Converts

6 lessons · ~55 minutes · script template + workbook

$47
or bundle for $77

Lessons

  • L1 Your Job Is the Content
  • L2 The 3-Shot System
  • L3 The Visual Hook — Stop the Scroll in 2 Seconds
  • L4 Getting on Camera — Face, Voice & Confidence
  • L5 Edit, Caption & Post
  • L6 The Video Script Framework

Also included

  • Video Script Framework (Hook + Story + CTA)
  • 5-Mistake Pre-Publish Checklist
  • Full workbook with filming practice prompts
  • CapCut editing walkthrough
Best Value

Get both trainings.
One complete system.

$94 $77 Save $17

Strategy + production. What to make and how to film it. Everything you need to start getting cleaning clients from content — in under two hours of training.

Get the Bundle — $77 Instant access · Workbooks included · No subscription

Or get Training 1 for $47 · Training 2 for $47 · Both are below.

Who it's for

Built for cleaning business owners at every stage.

Whether you're just starting out or you've been posting for years with nothing to show for it — this system works.

Just starting out

You need clients and you don't want to pay for ads. This training shows you exactly how to get found by the people already searching for a cleaner in your area.

Posting but stuck

You're showing up but not getting bookings. This training will tell you exactly why — and give you the system that actually converts viewers into clients.

Ready to scale

You want to stop relying on referrals and build a consistent inbound pipeline. This training builds the content system that fills your calendar — and attracts the right team members too.

Add your photo here

Hi, I'm Kacie.

I started cleaning houses in 2017. I built The Big Clean Co on the Mornington Peninsula from scratch — no big marketing budget, no agency, no shortcuts. Just content that was designed to find the right people at the right time.

Along the way I built a product brand, For All, with over 1 million followers that has generated millions of dollars in revenue — using the same content principles I teach in this training.

I've cleaned thousands of homes. I've made thousands of videos. I know exactly what works for a cleaning business and what doesn't — because I've tested all of it on my own.

This isn't theory. This is what I actually did.

2017 Started cleaning
20+ Team members
6 yrs Content creation
$M+ Revenue generated
1M+ Followers

Questions

How long does it take to watch?

Training 1 is around 70 minutes. Training 2 is around 55 minutes. You can watch both in a single afternoon — and the workbooks are designed to be filled in as you go, not after.

Do I need any equipment?

No. A decent smartphone is everything you need. Training 2 covers exactly how to film professional-looking content on a phone — including the free and paid editing tools that make it easy.

I'm not in Australia — does this still apply to me?

Yes. The strategy — intent-based content, location keywords, niche positioning, Google Business Profile — works for any cleaning business in any local market. The platforms are the same everywhere.

I'm camera shy. Is Training 2 still for me?

Especially for you. Lesson 4 is specifically about getting on camera when you don't want to — including a practical method for filming without the performance pressure. Camera shyness goes away with reps, and this training gives you a way to start.

What if I only want one training?

You can buy Training 1 for $47 or Training 2 for $47 individually. But the bundle at $77 is the better deal — they're designed to work together and together they cover the full system.

How do I access the training after purchase?

You'll receive an email immediately after purchase with your video links and downloadable workbook. Everything is instant — no waiting, no account setup.

Stop posting. Start being found.

Your next client is already searching. The only question is whether your content shows up when they look. This training gives you the system to make sure it does.

Get the Bundle — $77 Training 1 only — $47 Training 2 only — $47

Instant access · Workbooks included · No subscription

Kacie Stephens kaciestephens.com · Kacie — The Big Clean Co